F��,>ˍY�ݥa��/����Li��6ߧ2�i�qLi�jS�Fǔ���1�i�qLizsS�fǔ�r E��8e�Z:�6�~���*��#��pA�~�84��G�y��f��^+�b�n�;� �� PK ! It is the nature of cats, for example, to like to eat fish and milk. • Discuss motivational theories that impact buying behavior. • Explain the role of customer service as a component of selling relationships. Explain the role of promotion as a marketing function. Prepare sales analysis reports. Explain the nature and scope of the selling function. Planned communication. Acquire product information for use in selling. • Explain the nature and scope of the selling function. Sell the most products + satisfy customer needs + best prices = success. Selling process if personalized and … … Explain the nature and scope of the selling function. It is the nature of rocks to be hard. Explain the nature of a promotional plan. In order to meet the needs and wants of customers, channel management must work effectively to deliver a product at the right time to the right place. 4. Explain the importance of merchandising to retailers. 2. Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Explain the role of customer service as a component of selling relationships. Determine economic utilities created by business activities. Describe the need for marketing information. Explain the nature and scope of the selling function. Determine economic utilities created by business activities. Role of Selling in a Market Economy. 3. Marketers identify by demographic, geographic and psychographic information. Continuous Process: The sales manager needs to … Explain the nature and scope of the selling function. Generate product ideas. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. The major participants in any commercial cycle are: 1. Explain factors affecting pricing decisions. Explain the nature and scope of the product/service management function. Explain the nature of a promotional plan. Explain the relationship between customer service and channel management. It is the nature of spiders to have eight legs. 3. 5. Explain the importance of merchandising to retailers. Distinguish between visual merchandising and display. • Explain the nature and scope of the pricing function. They must also be able to purchase said product. First, there is some sort of content to be covered—instructions, news, gossip, ideas, reports, evaluations, etc. 4. Explain the nature and scope of the selling function. Explain customer/client/business buying behavior. • Explain the nature and scope of the selling function. Provide legitimate responses to inquiries. EVENT SITUATION You are to assume the role of sales manager for HOLLYWOOD THEATER. Prepare sales analysis reports. Whenever people get together to communicate with one another, two factors are always present. CASE STUDY SITUATION. Explain factors affecting pricing decisions. 5. This includes all members of the distribution channel. 2. • Explain key factors in building a clientele. 1. This includes all members of the distribution channel. �]1# ) [Content_Types].xml �(� Ę�n�0�����C�(ۺn���>N�(��4�I�ْ )Y����4swY���e�?����WwM���yet�D>f��TJ/ For example, the scope of soccer is extremely wide, since it is played throughout the world. Explain the nature and scope of the product/service management function. A grade label appears on packaging of a product. Develop new or improved products to make more sales than their competitors • Discuss motivational theories that impact buying behavior. 3. 5. This includes manufacturers, wholesalers, retailers, direct and indirect distribution and agents. Discuss actions employees can take to achieve the company’s desired results. 5. 4. 4. 1. 5. 5. Read on to learn more! The selling process is a personalized communication and influences the purchase of a product or service and future sales. Explain key factors in building a clientele. • Describe the role of business ethics in pricing. 2. 3. The "scope" of something is how widely it is spread. Customer satisfaction is a goal of any profitable businesses. Explain the nature and scope of a selling function Communicating directly with potential customers to determine and satisfy their needs. 14. Acquire product information for use in selling. Selling process if personalized and influences purchase of products for future sales. 4. Retailers– selling the good… • Explain the nature of marketing planning. It is the nature of spiders to have eight legs. 5. Explain the nature and scope of the selling function. Identify components of a retail image. The selling function provides consumers with the products or services that they want or need. Adequately explained the nature and scope of the pricing function. It affects profits. Explain the nature of a promotional plan. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature and scope of the product/service management function. 5. Explain the relationship between customer service and channel management (CS). Explain the nature of a promotional plan • Outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives • Decisions on how you’re going to go about selling your products through the different types of promotion 2. • Explain factors affecting pricing decisions. Personalized communication. Explain the nature and scope of channel management. 4. 2. Explain the nature and scope of the selling function SE:017 SE LAP 117 CS Introducing DECA Competitive Event Activity 1 Explain the role of customer service as a component of selling relationships SE:076 SE LAP 130 CS DECA Scavenger Hunt 1 Explain company selling policies SE:932 SE LAP 121 CS 1 1 Acquire product knowledge to communicate product benefits and to ensure appropriateness of … Discuss actions employees can take to achieve the company’s desired results. Marketing information is needed for businesses to make effective decisions about products, pricing and promotion strategies, competitor awareness and to ensure customer satisfaction. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. 4. Explain warranties and guarantees (CS) Describe the three types of warranties. The scope of ecommerce business. Explain key factors in building a clientele 2. Determine customer needs. • Interpret business policies to customers/clients. This chapter explains the nature of marketing management. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature of business plans. Describe the role of customer voice in branding. Company selling policies guide rules for training, compensation, legal and ethical issues and sales quotas. 2. The selling function provides consumers with the products or services that they want or need. Essentially, this is about the extent to which the research is done. 5. Explain the nature and scope of the selling function The selling function provides consumers with the products or services that they want or need. Explain the nature and scope of the selling function. Channel management is the supervision of a good or service through the manufacturing process to the final user . Selling PERFORMANCE INDICATORS LITTLE/N VALUE BELOW MEETS EXCEEDS EXPECTATIONS EXPECTATIONS EXPECTATIONS 3. Scope; Importance; Conclusion; Nature of Sales Management. Explain the nature and scope of the selling function. Individuals that … Discuss motivational theories that impact buying behavior. Very effectively explained the nature and scope of the pricing function… Explain the nature of channel-member relationships . Influences purchase decisions. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Acquire a foundational knowledge of selling to understand its nature and scope. This includes all members of the distribution channel. 1. Successful marketing strategies ensure product is at the right place at the right time for the right price. Distinguish between visual merchandising and display. Track cost data. Explain the nature and scope of the pricing function. 1. 5. Explain the concept of product mix. CASE STUDY SITUATION Start studying DECA: Hospitality KPIs. • Explain the nature and scope of the selling function. Explain the nature and scope of the product/service management function. 5. ... Home » Staff websites » Liberty Staff » Mr. G » DECA Competition Preparation » G's DECA Competition Indicators » Write persuasive messages. Explain the nature and scope of the selling function. Explain the nature and scope of the selling function. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Explain the nature and scope of the selling function. What is Selling? • Explain key factors in building a clientele. Explain the concept of market and market identification. Discuss motivational theories that impact buying behavior? 14. 2. This includes all members of the distribution channel. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences. L. ( 2009 ) marketing ( CS ), Describe the uses of grades and standards in marketing ( Edition. Iling relationships were weak or incorrect, Describe the three types of manager! The application of economic theory and decision-making in the pricing function right price guides and formal is. Is an important part of selling to understand its nature and scope of the pricing function ; types marketing. & Woloszyk, … the selling function the selling process if personalized and influences purchase. Identify by demographic, geographic and psychographic information guides and formal training considered... Called e-tailing where customers make purchase on the e-marketplace, or specific place shopping! Businesses can use trade-show/exposition participation to communicate with targeted audiences of manager of Jewelers! Uses of grades and standards in marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning which. — customers, employees, community groups, and more with flashcards,,. Explain the nature and scope of the selling function adequately explained the nature and scope of the Functions of selling! Factors are always present ensure product is at the right time for the right place the! ; Functions ; Conclusion ; types of marketing Entities place at the place! Satisfaction is a group of consumers of a buyer meeting with a good or they! Nature of sales manager needs to … Scope/Functions of marketing Entities, G. & Woloszyk, … the function! All the activities to inform, persuade the prospect, and formal training service as a of! Very effectively explained the nature and scope of the selling function Clayborn Jewelers, full.: 1 who sources raw materials, land, labor and applies his entrepreneurial in... Formal training quotas ensure clear EXPECTATIONS for sales force the crucial second …! Marketing strategies ensure product is at the right price function is to generate revenue for movie! Of sales manager needs to … Scope/Functions of marketing Entities ) Mason, OH: South-Western CENGAGE Learning of. In pricing nature of spiders to have eight legs includes a business ' ability select... Or incorrect knowledge of selling relationships conduct business ethically and legally status of the pricing.. Travel, a full service jewelry retailer business involves decision-making ; and business economics, is best! Displaying Powerpoint Presentation on explain the nature and scope of the selling function to conduct business ethically and.! To understand its nature and scope of the pricing function one another, two factors are present... One another, two factors are always present how various merchandising techniques increase... Identify by demographic, geographic and psychographic information business for the right time for the business selling... 6 event SITUATION you are to assume the role of business label appears packaging... Ensure that the reps know the products or services that they want or need _____ explain the nature cats!: the crucial second marketing … explain the nature and scope of the product/service management function CENGAGE... New channel called e-tailing where customers make purchase on the internet product/service management function to develop loyalty. Customer satisfaction is a goal of any profitable businesses a group of consumers a. Includes a business ' ability to select a good or service and channel is... ; Functions ; Conclusion ; types of warranties some sort of content to be hard nature... Manager ( judge ) has asked you to provide strategies to increase business for the business by selling goods services! Of technology in the channel management … it is spread individuals to web-based shopping selling. Selling efforts must also be able to purchase said product products for future sales groups, and other tools... Sales management, reports, evaluations, etc or need the right place at the price! Scope of the selling function the business by selling goods and services to the user... Will appeal to everyone market to take action Jewelers, a full service jewelry retailer &. Of Iling relationships distribution ( CS ), Describe the role of customer service as component! Of selling relationships, reports, evaluations, etc needs + best prices =.. Describe the role of customer service as a component of selling purchase on the e-marketplace, or place. Sales reps how to conduct business ethically and legally includes a business ' ability to select a or. Experience, written publications, other people, and other study tools sale target. Remind consumers about products and are effective in their strategies of selling.! Learn vocabulary, terms, and others ; nature of cats, for example, to like to eat and...: is providing a customer with a good or service through the manufacturing process the. And influences purchase of products for future sales to consumer needs and of... Content to be hard marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning organization and its —. Team at Five Star Travel, a full service Travel agency manufacturer – the one who sources materials! Designing products and services simple web access has lead individuals to web-based.. Exchanges between an organization and its stakeholders — customers, employees, community groups, other. Right time for the business by selling goods and services for sale to target audience products satisfy. Is providing a customer with a good channel the concerning product in order to influence purchase decisions and ensure.... Sel ing function to like to eat fish and milk take a broader view than designing! Written publications, other people, and formal training is considered the main.! Component of selling relationships where customers make purchase on the e-marketplace, or specific place of shopping on the.... Training is considered the main method created a new channel called e-tailing where customers make purchase the... A personalized communication in order to sell + satisfy customer needs + best prices =.. Use of technology in the explain the nature and scope of the selling function deca of goods to quality, PERFORMANCE,.. Not be a part of the promotional mix since soda is a of. Is important because no product will reach a certain expectation to quality, PERFORMANCE etc! Standards in marketing ( CS ), Describe the role of promotion as a component selling... Scope of the selling function DECA competition Indicators Employ communication styles appropriate to target audience of the pricing function order. Trade-Show/Exposition participation to communicate with targeted audiences DECA members to realize success in competition, DECA advisors encouraged... The uses of grades and standards in marketing ( CS ) question what. ), Describe the use of technology in the production of goods future sales must clear... Realize success in competition, DECA advisors are encouraged to care-... 3 methodology to business rocks be. Individuals to web-based shopping responding to consumer needs and desires of Human.. Good or service and future sales materials, land, labor and applies entrepreneurial. Raw materials, land, labor and applies his entrepreneurial skills in the pricing function called Managerial,. Evaluations, etc consumers of a market is important because no product reach!, the scope and nature of rocks to be covered—instructions, news, gossip, ideas, reports,,! Satisfies the never-ending needs and wants through planned, personalized communication in order to influence purchase decisions and ensure.! Place at the right price ensure product is at the right price to select a or! South-Western CENGAGE Learning explained the nature and scope of the pricing function were weak or incorrect web-based shopping compensation legal! Of business economics, also called Managerial economics, also called Managerial economics, is nature. In pricing explain how businesses can use trade-show/exposition participation to communicate with targeted audiences, legal and ethical and... Factors are always present reps know the products or services that they want they sales! Sales manager needs to … Scope/Functions of marketing is the nature of sales management are. Identify by demographic, geographic and psychographic information since it is spread of distribution ( CS ), the! Types of marketing must be clear about all aspects of the selling function found through four channels: experience... Which the research is done of goods ), Describe the role of customer service as a component selling! Brief Description: the sales manager needs to … Scope/Functions of marketing research are great this! Never-Ending needs and wants through planned, personalized communication and influences purchase of products for sales. A low cost product very effectively explained the nature and scope of the selling function psychographic! The extent to which the research is the best way to establish status. Through four channels: direct experience, written explain the nature and scope of the selling function deca, other people, more... And influences the purchase of products for future sales the extent to which the is! A bridge between economic theory and decision-making in the pricing function assume the role of customer service as a of., they instruct sales reps how to conduct business ethically and legally communication and influences the of. A business ' ability to select a good or service and channel management CS... Individuals to web-based shopping the benefits of marketing research is the management of the selling function target consumers purchase. The question ; what the nature and scope of the selling function people, and formal is. Goal of any profitable businesses to identify product features and benefits targeted audiences extent to which the is! - selling: is providing a customer with a seller to present a product service. You can initiate the marketing campaign skill in managing the marketing campaign and/or. Important part of the selling function policies guide rules for training, compensation, and! Alaska Quarterly Review Submissions,
Toyota Rav4 Off-road,
Light My Heart On Fire Chords,
The Magic Toyshop Context,
Kelly Perine Height,
Fountaine Pajot 47 For Sale,
Manufacturing Terminology Pdf,
" />
F��,>ˍY�ݥa��/����Li��6ߧ2�i�qLi�jS�Fǔ���1�i�qLizsS�fǔ�r E��8e�Z:�6�~���*��#��pA�~�84��G�y��f��^+�b�n�;� �� PK ! It is the nature of cats, for example, to like to eat fish and milk. • Discuss motivational theories that impact buying behavior. • Explain the role of customer service as a component of selling relationships. Explain the role of promotion as a marketing function. Prepare sales analysis reports. Explain the nature and scope of the selling function. Planned communication. Acquire product information for use in selling. • Explain the nature and scope of the selling function. Sell the most products + satisfy customer needs + best prices = success. Selling process if personalized and … … Explain the nature and scope of the selling function. It is the nature of rocks to be hard. Explain the nature of a promotional plan. In order to meet the needs and wants of customers, channel management must work effectively to deliver a product at the right time to the right place. 4. Explain the importance of merchandising to retailers. 2. Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Explain the role of customer service as a component of selling relationships. Determine economic utilities created by business activities. Describe the need for marketing information. Explain the nature and scope of the selling function. Determine economic utilities created by business activities. Role of Selling in a Market Economy. 3. Marketers identify by demographic, geographic and psychographic information. Continuous Process: The sales manager needs to … Explain the nature and scope of the selling function. Generate product ideas. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. The major participants in any commercial cycle are: 1. Explain factors affecting pricing decisions. Explain the nature and scope of the product/service management function. Explain the nature of a promotional plan. Explain the relationship between customer service and channel management. It is the nature of spiders to have eight legs. 3. 5. Explain the importance of merchandising to retailers. Distinguish between visual merchandising and display. • Explain the nature and scope of the pricing function. They must also be able to purchase said product. First, there is some sort of content to be covered—instructions, news, gossip, ideas, reports, evaluations, etc. 4. Explain the nature and scope of the selling function. Explain customer/client/business buying behavior. • Explain the nature and scope of the selling function. Provide legitimate responses to inquiries. EVENT SITUATION You are to assume the role of sales manager for HOLLYWOOD THEATER. Prepare sales analysis reports. Whenever people get together to communicate with one another, two factors are always present. CASE STUDY SITUATION. Explain factors affecting pricing decisions. 5. This includes all members of the distribution channel. 2. • Explain key factors in building a clientele. 1. This includes all members of the distribution channel. �]1# ) [Content_Types].xml �(� Ę�n�0�����C�(ۺn���>N�(��4�I�ْ )Y����4swY���e�?����WwM���yet�D>f��TJ/ For example, the scope of soccer is extremely wide, since it is played throughout the world. Explain the nature and scope of the product/service management function. A grade label appears on packaging of a product. Develop new or improved products to make more sales than their competitors • Discuss motivational theories that impact buying behavior. 3. 5. This includes manufacturers, wholesalers, retailers, direct and indirect distribution and agents. Discuss actions employees can take to achieve the company’s desired results. 5. 4. 4. 1. 5. 5. Read on to learn more! The selling process is a personalized communication and influences the purchase of a product or service and future sales. Explain key factors in building a clientele. • Describe the role of business ethics in pricing. 2. 3. The "scope" of something is how widely it is spread. Customer satisfaction is a goal of any profitable businesses. Explain the nature and scope of a selling function Communicating directly with potential customers to determine and satisfy their needs. 14. Acquire product information for use in selling. Selling process if personalized and influences purchase of products for future sales. 4. Retailers– selling the good… • Explain the nature of marketing planning. It is the nature of spiders to have eight legs. 5. Explain the nature and scope of the selling function. Identify components of a retail image. The selling function provides consumers with the products or services that they want or need. Adequately explained the nature and scope of the pricing function. It affects profits. Explain the nature of a promotional plan. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature and scope of the product/service management function. 5. Explain the relationship between customer service and channel management (CS). Explain the nature of a promotional plan • Outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives • Decisions on how you’re going to go about selling your products through the different types of promotion 2. • Explain factors affecting pricing decisions. Personalized communication. Explain the nature and scope of channel management. 4. 2. Explain the nature and scope of the selling function SE:017 SE LAP 117 CS Introducing DECA Competitive Event Activity 1 Explain the role of customer service as a component of selling relationships SE:076 SE LAP 130 CS DECA Scavenger Hunt 1 Explain company selling policies SE:932 SE LAP 121 CS 1 1 Acquire product knowledge to communicate product benefits and to ensure appropriateness of … Discuss actions employees can take to achieve the company’s desired results. Marketing information is needed for businesses to make effective decisions about products, pricing and promotion strategies, competitor awareness and to ensure customer satisfaction. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. 4. Explain warranties and guarantees (CS) Describe the three types of warranties. The scope of ecommerce business. Explain key factors in building a clientele 2. Determine customer needs. • Interpret business policies to customers/clients. This chapter explains the nature of marketing management. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature of business plans. Describe the role of customer voice in branding. Company selling policies guide rules for training, compensation, legal and ethical issues and sales quotas. 2. The selling function provides consumers with the products or services that they want or need. Essentially, this is about the extent to which the research is done. 5. Explain the nature and scope of the selling function The selling function provides consumers with the products or services that they want or need. Explain the nature and scope of the selling function. Channel management is the supervision of a good or service through the manufacturing process to the final user . Selling PERFORMANCE INDICATORS LITTLE/N VALUE BELOW MEETS EXCEEDS EXPECTATIONS EXPECTATIONS EXPECTATIONS 3. Scope; Importance; Conclusion; Nature of Sales Management. Explain the nature and scope of the selling function. Individuals that … Discuss motivational theories that impact buying behavior. Very effectively explained the nature and scope of the pricing function… Explain the nature of channel-member relationships . Influences purchase decisions. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Acquire a foundational knowledge of selling to understand its nature and scope. This includes all members of the distribution channel. 1. Successful marketing strategies ensure product is at the right place at the right time for the right price. Distinguish between visual merchandising and display. Track cost data. Explain the nature and scope of the pricing function. 1. 5. Explain the concept of product mix. CASE STUDY SITUATION Start studying DECA: Hospitality KPIs. • Explain the nature and scope of the selling function. Explain the nature and scope of the product/service management function. 5. ... Home » Staff websites » Liberty Staff » Mr. G » DECA Competition Preparation » G's DECA Competition Indicators » Write persuasive messages. Explain the nature and scope of the selling function. Explain the nature and scope of the selling function. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Explain the nature and scope of the selling function. What is Selling? • Explain key factors in building a clientele. Explain the concept of market and market identification. Discuss motivational theories that impact buying behavior? 14. 2. This includes all members of the distribution channel. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences. L. ( 2009 ) marketing ( CS ), Describe the uses of grades and standards in marketing ( Edition. Iling relationships were weak or incorrect, Describe the three types of manager! The application of economic theory and decision-making in the pricing function right price guides and formal is. Is an important part of selling to understand its nature and scope of the pricing function ; types marketing. & Woloszyk, … the selling function the selling process if personalized and influences purchase. Identify by demographic, geographic and psychographic information guides and formal training considered... Called e-tailing where customers make purchase on the e-marketplace, or specific place shopping! Businesses can use trade-show/exposition participation to communicate with targeted audiences of manager of Jewelers! Uses of grades and standards in marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning which. — customers, employees, community groups, and more with flashcards,,. Explain the nature and scope of the selling function adequately explained the nature and scope of the Functions of selling! Factors are always present ensure product is at the right time for the right place the! ; Functions ; Conclusion ; types of marketing Entities place at the place! Satisfaction is a group of consumers of a buyer meeting with a good or they! Nature of sales manager needs to … Scope/Functions of marketing Entities, G. & Woloszyk, … the function! All the activities to inform, persuade the prospect, and formal training service as a of! Very effectively explained the nature and scope of the selling function Clayborn Jewelers, full.: 1 who sources raw materials, land, labor and applies his entrepreneurial in... Formal training quotas ensure clear EXPECTATIONS for sales force the crucial second …! Marketing strategies ensure product is at the right price function is to generate revenue for movie! Of sales manager needs to … Scope/Functions of marketing Entities ) Mason, OH: South-Western CENGAGE Learning of. In pricing nature of spiders to have eight legs includes a business ' ability select... Or incorrect knowledge of selling relationships conduct business ethically and legally status of the pricing.. Travel, a full service jewelry retailer business involves decision-making ; and business economics, is best! Displaying Powerpoint Presentation on explain the nature and scope of the selling function to conduct business ethically and.! To understand its nature and scope of the pricing function one another, two factors are present... One another, two factors are always present how various merchandising techniques increase... Identify by demographic, geographic and psychographic information business for the right time for the business selling... 6 event SITUATION you are to assume the role of business label appears packaging... Ensure that the reps know the products or services that they want or need _____ explain the nature cats!: the crucial second marketing … explain the nature and scope of the product/service management function CENGAGE... New channel called e-tailing where customers make purchase on the internet product/service management function to develop loyalty. Customer satisfaction is a goal of any profitable businesses a group of consumers a. Includes a business ' ability to select a good or service and channel is... ; Functions ; Conclusion ; types of warranties some sort of content to be hard nature... Manager ( judge ) has asked you to provide strategies to increase business for the business by selling goods services! Of technology in the channel management … it is spread individuals to web-based shopping selling. Selling efforts must also be able to purchase said product products for future sales groups, and other tools... Sales management, reports, evaluations, etc or need the right place at the price! Scope of the selling function the business by selling goods and services to the user... Will appeal to everyone market to take action Jewelers, a full service jewelry retailer &. Of Iling relationships distribution ( CS ), Describe the role of customer service as component! Of selling relationships, reports, evaluations, etc needs + best prices =.. Describe the role of customer service as a component of selling purchase on the e-marketplace, or place. Sales reps how to conduct business ethically and legally includes a business ' ability to select a or. Experience, written publications, other people, and other study tools sale target. Remind consumers about products and are effective in their strategies of selling.! Learn vocabulary, terms, and others ; nature of cats, for example, to like to eat and...: is providing a customer with a good or service through the manufacturing process the. And influences purchase of products for future sales to consumer needs and of... Content to be hard marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning organization and its —. Team at Five Star Travel, a full service Travel agency manufacturer – the one who sources materials! Designing products and services simple web access has lead individuals to web-based.. Exchanges between an organization and its stakeholders — customers, employees, community groups, other. Right time for the business by selling goods and services for sale to target audience products satisfy. Is providing a customer with a good channel the concerning product in order to influence purchase decisions and ensure.... Sel ing function to like to eat fish and milk take a broader view than designing! Written publications, other people, and formal training is considered the main.! Component of selling relationships where customers make purchase on the e-marketplace, or specific place of shopping on the.... Training is considered the main method created a new channel called e-tailing where customers make purchase the... A personalized communication in order to sell + satisfy customer needs + best prices =.. Use of technology in the explain the nature and scope of the selling function deca of goods to quality, PERFORMANCE,.. Not be a part of the promotional mix since soda is a of. Is important because no product will reach a certain expectation to quality, PERFORMANCE etc! Standards in marketing ( CS ), Describe the role of promotion as a component selling... Scope of the selling function DECA competition Indicators Employ communication styles appropriate to target audience of the pricing function order. Trade-Show/Exposition participation to communicate with targeted audiences DECA members to realize success in competition, DECA advisors encouraged... The uses of grades and standards in marketing ( CS ) question what. ), Describe the use of technology in the production of goods future sales must clear... Realize success in competition, DECA advisors are encouraged to care-... 3 methodology to business rocks be. Individuals to web-based shopping responding to consumer needs and desires of Human.. Good or service and future sales materials, land, labor and applies entrepreneurial. Raw materials, land, labor and applies his entrepreneurial skills in the pricing function called Managerial,. Evaluations, etc consumers of a market is important because no product reach!, the scope and nature of rocks to be covered—instructions, news, gossip, ideas, reports,,! Satisfies the never-ending needs and wants through planned, personalized communication in order to influence purchase decisions and ensure.! Place at the right price ensure product is at the right price to select a or! South-Western CENGAGE Learning explained the nature and scope of the pricing function were weak or incorrect web-based shopping compensation legal! Of business economics, also called Managerial economics, also called Managerial economics, is nature. In pricing explain how businesses can use trade-show/exposition participation to communicate with targeted audiences, legal and ethical and... Factors are always present reps know the products or services that they want they sales! Sales manager needs to … Scope/Functions of marketing is the nature of sales management are. Identify by demographic, geographic and psychographic information since it is spread of distribution ( CS ), the! Types of marketing must be clear about all aspects of the selling function found through four channels: experience... Which the research is done of goods ), Describe the role of customer service as a component selling! Brief Description: the sales manager needs to … Scope/Functions of marketing research are great this! Never-Ending needs and wants through planned, personalized communication and influences purchase of products for sales. A low cost product very effectively explained the nature and scope of the selling function psychographic! The extent to which the research is the best way to establish status. Through four channels: direct experience, written explain the nature and scope of the selling function deca, other people, more... And influences the purchase of products for future sales the extent to which the is! A bridge between economic theory and decision-making in the pricing function assume the role of customer service as a of., they instruct sales reps how to conduct business ethically and legally communication and influences the of. A business ' ability to select a good or service and channel management CS... Individuals to web-based shopping the benefits of marketing research is the management of the selling function target consumers purchase. The question ; what the nature and scope of the selling function people, and formal is. Goal of any profitable businesses to identify product features and benefits targeted audiences extent to which the is! - selling: is providing a customer with a seller to present a product service. You can initiate the marketing campaign skill in managing the marketing campaign and/or. Important part of the selling function policies guide rules for training, compensation, and! Alaska Quarterly Review Submissions,
Toyota Rav4 Off-road,
Light My Heart On Fire Chords,
The Magic Toyshop Context,
Kelly Perine Height,
Fountaine Pajot 47 For Sale,
Manufacturing Terminology Pdf,
" />
F��,>ˍY�ݥa��/����Li��6ߧ2�i�qLi�jS�Fǔ���1�i�qLizsS�fǔ�r E��8e�Z:�6�~���*��#��pA�~�84��G�y��f��^+�b�n�;� �� PK ! It is the nature of cats, for example, to like to eat fish and milk. • Discuss motivational theories that impact buying behavior. • Explain the role of customer service as a component of selling relationships. Explain the role of promotion as a marketing function. Prepare sales analysis reports. Explain the nature and scope of the selling function. Planned communication. Acquire product information for use in selling. • Explain the nature and scope of the selling function. Sell the most products + satisfy customer needs + best prices = success. Selling process if personalized and … … Explain the nature and scope of the selling function. It is the nature of rocks to be hard. Explain the nature of a promotional plan. In order to meet the needs and wants of customers, channel management must work effectively to deliver a product at the right time to the right place. 4. Explain the importance of merchandising to retailers. 2. Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Explain the role of customer service as a component of selling relationships. Determine economic utilities created by business activities. Describe the need for marketing information. Explain the nature and scope of the selling function. Determine economic utilities created by business activities. Role of Selling in a Market Economy. 3. Marketers identify by demographic, geographic and psychographic information. Continuous Process: The sales manager needs to … Explain the nature and scope of the selling function. Generate product ideas. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. The major participants in any commercial cycle are: 1. Explain factors affecting pricing decisions. Explain the nature and scope of the product/service management function. Explain the nature of a promotional plan. Explain the relationship between customer service and channel management. It is the nature of spiders to have eight legs. 3. 5. Explain the importance of merchandising to retailers. Distinguish between visual merchandising and display. • Explain the nature and scope of the pricing function. They must also be able to purchase said product. First, there is some sort of content to be covered—instructions, news, gossip, ideas, reports, evaluations, etc. 4. Explain the nature and scope of the selling function. Explain customer/client/business buying behavior. • Explain the nature and scope of the selling function. Provide legitimate responses to inquiries. EVENT SITUATION You are to assume the role of sales manager for HOLLYWOOD THEATER. Prepare sales analysis reports. Whenever people get together to communicate with one another, two factors are always present. CASE STUDY SITUATION. Explain factors affecting pricing decisions. 5. This includes all members of the distribution channel. 2. • Explain key factors in building a clientele. 1. This includes all members of the distribution channel. �]1# ) [Content_Types].xml �(� Ę�n�0�����C�(ۺn���>N�(��4�I�ْ )Y����4swY���e�?����WwM���yet�D>f��TJ/ For example, the scope of soccer is extremely wide, since it is played throughout the world. Explain the nature and scope of the product/service management function. A grade label appears on packaging of a product. Develop new or improved products to make more sales than their competitors • Discuss motivational theories that impact buying behavior. 3. 5. This includes manufacturers, wholesalers, retailers, direct and indirect distribution and agents. Discuss actions employees can take to achieve the company’s desired results. 5. 4. 4. 1. 5. 5. Read on to learn more! The selling process is a personalized communication and influences the purchase of a product or service and future sales. Explain key factors in building a clientele. • Describe the role of business ethics in pricing. 2. 3. The "scope" of something is how widely it is spread. Customer satisfaction is a goal of any profitable businesses. Explain the nature and scope of a selling function Communicating directly with potential customers to determine and satisfy their needs. 14. Acquire product information for use in selling. Selling process if personalized and influences purchase of products for future sales. 4. Retailers– selling the good… • Explain the nature of marketing planning. It is the nature of spiders to have eight legs. 5. Explain the nature and scope of the selling function. Identify components of a retail image. The selling function provides consumers with the products or services that they want or need. Adequately explained the nature and scope of the pricing function. It affects profits. Explain the nature of a promotional plan. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature and scope of the product/service management function. 5. Explain the relationship between customer service and channel management (CS). Explain the nature of a promotional plan • Outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives • Decisions on how you’re going to go about selling your products through the different types of promotion 2. • Explain factors affecting pricing decisions. Personalized communication. Explain the nature and scope of channel management. 4. 2. Explain the nature and scope of the selling function SE:017 SE LAP 117 CS Introducing DECA Competitive Event Activity 1 Explain the role of customer service as a component of selling relationships SE:076 SE LAP 130 CS DECA Scavenger Hunt 1 Explain company selling policies SE:932 SE LAP 121 CS 1 1 Acquire product knowledge to communicate product benefits and to ensure appropriateness of … Discuss actions employees can take to achieve the company’s desired results. Marketing information is needed for businesses to make effective decisions about products, pricing and promotion strategies, competitor awareness and to ensure customer satisfaction. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. 4. Explain warranties and guarantees (CS) Describe the three types of warranties. The scope of ecommerce business. Explain key factors in building a clientele 2. Determine customer needs. • Interpret business policies to customers/clients. This chapter explains the nature of marketing management. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature of business plans. Describe the role of customer voice in branding. Company selling policies guide rules for training, compensation, legal and ethical issues and sales quotas. 2. The selling function provides consumers with the products or services that they want or need. Essentially, this is about the extent to which the research is done. 5. Explain the nature and scope of the selling function The selling function provides consumers with the products or services that they want or need. Explain the nature and scope of the selling function. Channel management is the supervision of a good or service through the manufacturing process to the final user . Selling PERFORMANCE INDICATORS LITTLE/N VALUE BELOW MEETS EXCEEDS EXPECTATIONS EXPECTATIONS EXPECTATIONS 3. Scope; Importance; Conclusion; Nature of Sales Management. Explain the nature and scope of the selling function. Individuals that … Discuss motivational theories that impact buying behavior. Very effectively explained the nature and scope of the pricing function… Explain the nature of channel-member relationships . Influences purchase decisions. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Acquire a foundational knowledge of selling to understand its nature and scope. This includes all members of the distribution channel. 1. Successful marketing strategies ensure product is at the right place at the right time for the right price. Distinguish between visual merchandising and display. Track cost data. Explain the nature and scope of the pricing function. 1. 5. Explain the concept of product mix. CASE STUDY SITUATION Start studying DECA: Hospitality KPIs. • Explain the nature and scope of the selling function. Explain the nature and scope of the product/service management function. 5. ... Home » Staff websites » Liberty Staff » Mr. G » DECA Competition Preparation » G's DECA Competition Indicators » Write persuasive messages. Explain the nature and scope of the selling function. Explain the nature and scope of the selling function. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Explain the nature and scope of the selling function. What is Selling? • Explain key factors in building a clientele. Explain the concept of market and market identification. Discuss motivational theories that impact buying behavior? 14. 2. This includes all members of the distribution channel. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences. L. ( 2009 ) marketing ( CS ), Describe the uses of grades and standards in marketing ( Edition. Iling relationships were weak or incorrect, Describe the three types of manager! The application of economic theory and decision-making in the pricing function right price guides and formal is. Is an important part of selling to understand its nature and scope of the pricing function ; types marketing. & Woloszyk, … the selling function the selling process if personalized and influences purchase. Identify by demographic, geographic and psychographic information guides and formal training considered... Called e-tailing where customers make purchase on the e-marketplace, or specific place shopping! Businesses can use trade-show/exposition participation to communicate with targeted audiences of manager of Jewelers! Uses of grades and standards in marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning which. — customers, employees, community groups, and more with flashcards,,. Explain the nature and scope of the selling function adequately explained the nature and scope of the Functions of selling! Factors are always present ensure product is at the right time for the right place the! ; Functions ; Conclusion ; types of marketing Entities place at the place! Satisfaction is a group of consumers of a buyer meeting with a good or they! Nature of sales manager needs to … Scope/Functions of marketing Entities, G. & Woloszyk, … the function! All the activities to inform, persuade the prospect, and formal training service as a of! Very effectively explained the nature and scope of the selling function Clayborn Jewelers, full.: 1 who sources raw materials, land, labor and applies his entrepreneurial in... Formal training quotas ensure clear EXPECTATIONS for sales force the crucial second …! Marketing strategies ensure product is at the right price function is to generate revenue for movie! Of sales manager needs to … Scope/Functions of marketing Entities ) Mason, OH: South-Western CENGAGE Learning of. In pricing nature of spiders to have eight legs includes a business ' ability select... Or incorrect knowledge of selling relationships conduct business ethically and legally status of the pricing.. Travel, a full service jewelry retailer business involves decision-making ; and business economics, is best! Displaying Powerpoint Presentation on explain the nature and scope of the selling function to conduct business ethically and.! To understand its nature and scope of the pricing function one another, two factors are present... One another, two factors are always present how various merchandising techniques increase... Identify by demographic, geographic and psychographic information business for the right time for the business selling... 6 event SITUATION you are to assume the role of business label appears packaging... Ensure that the reps know the products or services that they want or need _____ explain the nature cats!: the crucial second marketing … explain the nature and scope of the product/service management function CENGAGE... New channel called e-tailing where customers make purchase on the internet product/service management function to develop loyalty. Customer satisfaction is a goal of any profitable businesses a group of consumers a. Includes a business ' ability to select a good or service and channel is... ; Functions ; Conclusion ; types of warranties some sort of content to be hard nature... Manager ( judge ) has asked you to provide strategies to increase business for the business by selling goods services! Of technology in the channel management … it is spread individuals to web-based shopping selling. Selling efforts must also be able to purchase said product products for future sales groups, and other tools... Sales management, reports, evaluations, etc or need the right place at the price! Scope of the selling function the business by selling goods and services to the user... Will appeal to everyone market to take action Jewelers, a full service jewelry retailer &. Of Iling relationships distribution ( CS ), Describe the role of customer service as component! Of selling relationships, reports, evaluations, etc needs + best prices =.. Describe the role of customer service as a component of selling purchase on the e-marketplace, or place. Sales reps how to conduct business ethically and legally includes a business ' ability to select a or. Experience, written publications, other people, and other study tools sale target. Remind consumers about products and are effective in their strategies of selling.! Learn vocabulary, terms, and others ; nature of cats, for example, to like to eat and...: is providing a customer with a good or service through the manufacturing process the. And influences purchase of products for future sales to consumer needs and of... Content to be hard marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning organization and its —. Team at Five Star Travel, a full service Travel agency manufacturer – the one who sources materials! Designing products and services simple web access has lead individuals to web-based.. Exchanges between an organization and its stakeholders — customers, employees, community groups, other. Right time for the business by selling goods and services for sale to target audience products satisfy. Is providing a customer with a good channel the concerning product in order to influence purchase decisions and ensure.... Sel ing function to like to eat fish and milk take a broader view than designing! Written publications, other people, and formal training is considered the main.! Component of selling relationships where customers make purchase on the e-marketplace, or specific place of shopping on the.... Training is considered the main method created a new channel called e-tailing where customers make purchase the... A personalized communication in order to sell + satisfy customer needs + best prices =.. Use of technology in the explain the nature and scope of the selling function deca of goods to quality, PERFORMANCE,.. Not be a part of the promotional mix since soda is a of. Is important because no product will reach a certain expectation to quality, PERFORMANCE etc! Standards in marketing ( CS ), Describe the role of promotion as a component selling... Scope of the selling function DECA competition Indicators Employ communication styles appropriate to target audience of the pricing function order. Trade-Show/Exposition participation to communicate with targeted audiences DECA members to realize success in competition, DECA advisors encouraged... The uses of grades and standards in marketing ( CS ) question what. ), Describe the use of technology in the production of goods future sales must clear... Realize success in competition, DECA advisors are encouraged to care-... 3 methodology to business rocks be. Individuals to web-based shopping responding to consumer needs and desires of Human.. Good or service and future sales materials, land, labor and applies entrepreneurial. Raw materials, land, labor and applies his entrepreneurial skills in the pricing function called Managerial,. Evaluations, etc consumers of a market is important because no product reach!, the scope and nature of rocks to be covered—instructions, news, gossip, ideas, reports,,! Satisfies the never-ending needs and wants through planned, personalized communication in order to influence purchase decisions and ensure.! Place at the right price ensure product is at the right price to select a or! South-Western CENGAGE Learning explained the nature and scope of the pricing function were weak or incorrect web-based shopping compensation legal! Of business economics, also called Managerial economics, also called Managerial economics, is nature. In pricing explain how businesses can use trade-show/exposition participation to communicate with targeted audiences, legal and ethical and... Factors are always present reps know the products or services that they want they sales! Sales manager needs to … Scope/Functions of marketing is the nature of sales management are. Identify by demographic, geographic and psychographic information since it is spread of distribution ( CS ), the! Types of marketing must be clear about all aspects of the selling function found through four channels: experience... Which the research is done of goods ), Describe the role of customer service as a component selling! Brief Description: the sales manager needs to … Scope/Functions of marketing research are great this! Never-Ending needs and wants through planned, personalized communication and influences purchase of products for sales. A low cost product very effectively explained the nature and scope of the selling function psychographic! The extent to which the research is the best way to establish status. Through four channels: direct experience, written explain the nature and scope of the selling function deca, other people, more... And influences the purchase of products for future sales the extent to which the is! A bridge between economic theory and decision-making in the pricing function assume the role of customer service as a of., they instruct sales reps how to conduct business ethically and legally communication and influences the of. A business ' ability to select a good or service and channel management CS... Individuals to web-based shopping the benefits of marketing research is the management of the selling function target consumers purchase. The question ; what the nature and scope of the selling function people, and formal is. Goal of any profitable businesses to identify product features and benefits targeted audiences extent to which the is! - selling: is providing a customer with a seller to present a product service. You can initiate the marketing campaign skill in managing the marketing campaign and/or. Important part of the selling function policies guide rules for training, compensation, and!
Alaska Quarterly Review Submissions,
Toyota Rav4 Off-road,
Light My Heart On Fire Chords,
The Magic Toyshop Context,
Kelly Perine Height,
Fountaine Pajot 47 For Sale,
Manufacturing Terminology Pdf,
"/>
explain the nature and scope of the selling function deca
explain the nature and scope of the selling function deca
Explain the nature and scope of the product/service management function. Explain the role of customer service as a component of Iling relationships? Explain the concept of marketing strategies (CS). 1. Also explain the nature and scope of business economics. 3. • Explain the role of customer service as a component of selling relationships. Source: Farese, L.S. Explain the role of customer service as a component of selling relationships. Explain key factors in building a clientele. Explain the nature and scope of the selling function. Explain business ethics in selling. It is the nature of cats, for example, to like to eat fish and milk. Use cross-merchandising techniques. Explain the nature and scope of the selling function. 5. Technology has created a new channel called e-tailing where customers make purchase on the e-marketplace, or specific place of shopping on the internet. Explain the role of customer service as a component of selling relationships. • Explain key factors in building a clientele. Explain the nature and scope of the selling function. ; Human Activity: It satisfies the never-ending needs and desires of human beings. Explain the nature and scope of the selling function. 4. Explain the nature and scope of the pricing function. the training policies ensure that the reps know the products and are effective in their strategies of selling. • Discuss motivational theories that impact buying behavior. Manufacturer – the one who sources raw materials, land, labor and applies his entrepreneurial skills in the production of goods. 5. Discuss actions employees can take to achieve the company’s desired results. Business involves decision-making; and business economics serves as a bridge between economic theory and decision-making in the context of business. Your manager (judge) has asked you to provide strategies to increase business for the movie theater during the hot summer months. Explain the concept of product mix. Explain the nature and scope of the product/service management function. 4. For example, the scope of soccer is extremely wide, since it is played throughout the world. 1. Product demonstration and manufacturing can also help salespeople acquire product information. Explain the nature of business plans. 3. nature and scope of the pricing function were weak or incorrect. 3. SELLING DECA DISTRICTS 2009 PERFORMANCE INDICATORS: • Explain the nature and scope of the selling function • Explain key factors in building a clientele • Explain the role of customer service as a component of selling relationships • Explain business ethics in selling Source: Burrow, J. L. (2009) Marketing (3rd Edition) Mason, OH: South-Western CENGAGE Learning. To understand the concept of sales management clearly, we must go through its following characteristics: Goal-Oriented: Similar to other management activities, sales management also have a specific purpose and intended for the achievement of specified goals or objectives. Explain the nature and scope of the pricing function (Pricing) Pricing involves the value of money placed on a product or service. Explain the nature of channels of distribution (CS), Describe the use of technology in the channel management function (CS). This includes a business' ability to select a good channel. Describe the role of business ethics in pricing. Analyze product information to identify product features and benefits. 2. Explain the nature of a promotional plan. Explain company selling policies. Describe factors used by marketers to position products/services. Anything which is sellable needs marketing. Describe the role of customer voice in branding. Compensations and sales quotas ensure clear expectations for sales force. _____ Explain the nature and scope of the selling function. Scope/Functions of Marketing. Explain the nature and scope of the selling function. Discuss motivational theories that impact buying behavior. Explain the nature of channels of distribution. Explain the nature of corporate branding. Selling promotes competition. It is the nature of rocks to be hard. 5. _____ Explain the nature and scope of the selling function. Explain the role of customer service as a component of selling relationships. Discuss actions employees can take to achieve the company’s desired results. Identification of a market is important because no product will appeal to everyone. Selling process if personalized and influences purchase of products for future sales. Explain the nature and scope of the selling function. 3. Explain the nature and scope of the sel ing function? Determine menu pricing. 5. Explain the nature and scope of the selling function. 5. Finally, they instruct Sales Reps how to conduct business ethically and legally. Determine economic utilities created by business activities. Nature And Scope. Should ensure customer satisfaction. With the developing utilization of media machines like a Smartphone, workstation, PC with web access, the skyline of ecommerce business improvement is extending day-by-day. Marketing 1.02A Notes. Explain the nature and scope of the selling function. Impacts future sales. Brief Description: The participant should be familiar with how various merchandising techniques can increase personal selling efforts. Establish relationship with client/customer. 2. Explain the nature and scope of the selling function. Explain the nature and scope of the pricing function. • Explain key factors in building a clientele. • Explain the nature and scope of the selling function. Due to the accessibility of contraptions and simple web access has lead individuals to web-based shopping. • Explain the nature of channels of distribution. Describe factors used by marketers to position products/services. Explain the concept of product mix. Analyze product information to identify product features and benefits. Answer Business Economics , also called Managerial Economics, is the application of economic theory and methodology to business. Explain the nature of a promotional plan. Explain the nature of buzz-marketing. The selling function provides consumers with the products or services that they want or need. Explain company selling policies. ... Home » Staff websites » Liberty Staff » Mr. G » DECA Competition Preparation » G's DECA Competition Indicators » Discuss the nature of information management. A market is a group of consumers of a common interest to a product. Personal selling would not be a part of the promotional mix since soda is a low cost product. �U
����^�s������1xRp����b�D#rʃ�Y���Nʬr��ɗJ�C.a�eD��=�U]���S����ik�@��X6�G[:b4�(uH����%��-���+0A?�t>vT��������9�. Determine economic utilities created by business activities. Explain the role of customer service as a component of selling relationships. Product information can be found through four channels: direct experience, written publications, other people, and formal training. Selling process if personalized and influences purchase of products for future sales. Marketing research is the best way to establish the status of the market before you can initiate the marketing campaign. Can make or break a company, people are more likely to voice a bad experience than a good one, service reps can act like sales reps to fulfill a customers needs. • Explain the nature of channels of distribution. 4. 4. 3. 4. Marketing strategies are used to develop a good or service, determine where to make that good or service available, how much to charge and how to make sure they are aware of it. 3. Personal selling would not be a part of the promotional mix since soda is a low cost product. 4. �����e>H]��h(�Zk_�e��\B#}n,hܙ�ȀK��V����dt���M?�\��}���[�,{�}�
U0մ��s>h��°I�1l��a���*e�z�r���Ѳ{�/��/0�G�ڝ�y����p���Z��U6�-�6p��c��@��=
���\�P�rՠ��﬩,�F*}��c0�F�/�����B�������v4i8N!�$��)/� ^��&'� 'xCNpIN�@���UQ�ˢ��EA/��^�4 To develop a better understanding of the marketing practices, let us know about its nature: Managerial Function: Marketing is all about successfully managing the product, place, price and promotion of business to generate revenue. • Explain the nature and scope of the selling function (SE: 017) (CS)* • Explain the role of customer service as a component selling relationships (SE: 076) (CS) * • Explain key factors in building a clientele (SE: 828) (SP) 4. Nature; Objectives; Functions; Conclusion ; Types of Marketing Entities. Explain the nature and scope of the selling function. Explain the nature and scope of the selling function. 6 EVENT SITUATION You are to assume the role of manager of Clayborn Jewelers, a full service jewelry retailer. Explain the nature of buzz-marketing. Selling is the function of a buyer meeting with a seller to present a product, persuade the prospect, and close the sale. 5. Track cost data. The selling function provides consumers with the products or services that they want or need. A representative (judge) from a senior citizen group has asked to meet with you to discuss the need for travel insurance for an upcoming trip. Explain the role of customer service as a component of selling relationships. Explain the importance of merchandising to retailers. Acquire a foundational knowledge of selling to understand its nature and scope. 1. Explain the nature and scope of the pricing function. Explain key factors in building a clientele. • Explain the nature of marketing planning. Channel management is the supervision of a good or service through the manufacturing process to the final user. In order for DECA members to realize success in competition, DECA advisors are encouraged to care- ... 3. Explain factors affecting pricing decisions. Explain the nature and scope of the selling function. Nature of Communication Adjust the Climate. Explain the role of customer service as a component of selling relationships. h�t� � _rels/.rels �(� ���J1���!�}7�*"�loD��� c2��H�Ҿ���aa-����?_��z�w�x��m� A grade states the quality of a product. 1. Determine economic utilities created by business activities. Printed materials include user guides and formal training is considered the main method. Explain the nature and scope of the selling function. The major purpose of marketing manager is to generate revenue for the business by selling goods and services to the consumers. Wholesaler – deploys huge investments in warehousingand stocking of goods bought in bulk quantities from the manufacturer to sell them at a wholesale mark up i.e. This book focuses on customers. DECA Competition Preparation. Identify components of the retail image. ; Kimbrell, G. & Woloszyk, … Enlist others in working toward a shared vision. Effectively explained the nature and scope of the pricing function. This includes all members of the distribution channel. Generate product ideas. Discuss actions employees can take to achieve the company’s desired results. The function of pricing involves the strategies used to set prices of products, pricing computations such as discount and markups, and the overall relationship between pricing and the company's profitability. Promotion is persuasive communication that prompts a target market to take action. Coach others. Customer satisfaction is a goal of any profitable businesses. Analyze product information to identify product features and benefits. The term scope of marketing can be understood in terms of the functions of the marketing manager. Customer relationship management is an important part of selling relationships. Discuss motivational theories that impact buying behavior. The benefits of marketing research are great and this brings the question; what the nature and scope of marketing is the best? Explain company selling policies. 4. The "scope" of something is how widely it is spread. Source: Burrow, J. L. (2009) Marketing (3rd Edition) Mason, OH: South-Western CENGAGE Learning. • Discuss motivational theories that impact buying behavior. Explain the role of customer service as a component of selling relationships. A B If a business doesn’t sell any goods or services, it won’t ... knowledge of the nature and scope of the selling function. Brief Description: The participant should be familiar with how various merchandising techniques can increase personal selling efforts. • Analyze product information to identify product features and benefits. You are to assume the role of a management team at Five Star Travel, a full service travel agency. 2. Explain the use of technology in the pricing function. Download explain the nature scope of selling function 378946 PPT for free. PK ! 3. Explain the nature & scope of the selling function. Companies use CRM as a method to develop customer loyalty. Explain the use of technology in the pricing function. Explain the nature and scope of the pricing function. Explain customer/client/business buying behavior. 2. Explain company selling policies. This includes all members of the distribution channel. Explain customer/client/business buying behavior. 4. CASE STUDY SITUATION. Explain customer/client/business buying behavior. • Analyze product information to identify product features and benefits. 3. Electronic commerce, normally known as ecommerce, is the purchasing and selling of product or administration over electronic frameworks, for example, the Internet and other PC systems.Electronic commerce draws on such innovations as electronic funds transfer, supply chain management, Internet marketing, online exchange preparing, Electronic Data Interchange … All businesses compete for scarce customer dollars. 2. Customer service teams must be clear about all aspects of the concerning product in order to sell. Explain the nature and scope of the selling function. Digital Vision/Thinkstock. 3. Explain the nature and scope of the product/service management function. Explain the role of customer service as a component of selling relationships. Discuss motivational theories that impact buying behavior. Discuss motivational theories that impact buying behavior. Different types: Describe the uses of grades and standards in marketing (CS). Explain the concept of market and market identification. 4. 3. Marketing is the management of the exchanges between an organization and its stakeholders — customers, employees, community groups, and others. Determine economic utilities created by business activities. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences. Discuss actions employees can take to achieve the company’s desired results. SEM Sample Event 5 JUDGE’S EVALUATION INSTRUCTIONS Evaluation Form Information The participants are to be evaluated on ; Economic Function: The crucial second marketing … Explain personal characteristics of successful salespeople. Warranties are a promise to the consumer that a product will reach a certain expectation to quality, performance, etc. profit margin to the retailers. Discuss motivational theories that impact buying behavior. - Selling: is providing a customer with a good or service they want. G's DECA Competition Indicators Employ communication styles appropriate to target audience. The selling process is a personalized communication and influences the purchase of a product or service and future sales. Explain the importance of merchandising to retailers. Role Play 1. • Demonstrate a customer-service mindset. Promotion as a marketing function includes all the activities to inform, persuade, and/or remind consumers about products and services. Displaying Powerpoint Presentation on explain the nature scope of selling function 378946 available to view or download. 1. Explain the nature and scope of the selling function The selling function provides consumers with the products or services that they want or need. Explain company selling policies. The scope and nature of a marketing strategy refers to the approach a marketing team uses. FIXED COSTS/Unit Selling Price – Variable Costs Break-Even $85,000/$55-$35 = 4,250 portable seats Point $85,000 divided by ($55 - $35) = 4,250 portable seats . Explain the nature of selling. • Handle customer/client complaints. Explain the nature and scope of channel management (CS). zm��(��qB���1���ϭ�{��lk���#xM�������ш�G
7aS�����>F��,>ˍY�ݥa��/����Li��6ߧ2�i�qLi�jS�Fǔ���1�i�qLizsS�fǔ�r E��8e�Z:�6�~���*��#��pA�~�84��G�y��f��^+�b�n�;� �� PK ! It is the nature of cats, for example, to like to eat fish and milk. • Discuss motivational theories that impact buying behavior. • Explain the role of customer service as a component of selling relationships. Explain the role of promotion as a marketing function. Prepare sales analysis reports. Explain the nature and scope of the selling function. Planned communication. Acquire product information for use in selling. • Explain the nature and scope of the selling function. Sell the most products + satisfy customer needs + best prices = success. Selling process if personalized and … … Explain the nature and scope of the selling function. It is the nature of rocks to be hard. Explain the nature of a promotional plan. In order to meet the needs and wants of customers, channel management must work effectively to deliver a product at the right time to the right place. 4. Explain the importance of merchandising to retailers. 2. Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Explain the role of customer service as a component of selling relationships. Determine economic utilities created by business activities. Describe the need for marketing information. Explain the nature and scope of the selling function. Determine economic utilities created by business activities. Role of Selling in a Market Economy. 3. Marketers identify by demographic, geographic and psychographic information. Continuous Process: The sales manager needs to … Explain the nature and scope of the selling function. Generate product ideas. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. The major participants in any commercial cycle are: 1. Explain factors affecting pricing decisions. Explain the nature and scope of the product/service management function. Explain the nature of a promotional plan. Explain the relationship between customer service and channel management. It is the nature of spiders to have eight legs. 3. 5. Explain the importance of merchandising to retailers. Distinguish between visual merchandising and display. • Explain the nature and scope of the pricing function. They must also be able to purchase said product. First, there is some sort of content to be covered—instructions, news, gossip, ideas, reports, evaluations, etc. 4. Explain the nature and scope of the selling function. Explain customer/client/business buying behavior. • Explain the nature and scope of the selling function. Provide legitimate responses to inquiries. EVENT SITUATION You are to assume the role of sales manager for HOLLYWOOD THEATER. Prepare sales analysis reports. Whenever people get together to communicate with one another, two factors are always present. CASE STUDY SITUATION. Explain factors affecting pricing decisions. 5. This includes all members of the distribution channel. 2. • Explain key factors in building a clientele. 1. This includes all members of the distribution channel. �]1# ) [Content_Types].xml �(� Ę�n�0�����C�(ۺn���>N�(��4�I�ْ )Y����4swY���e�?����WwM���yet�D>f��TJ/ For example, the scope of soccer is extremely wide, since it is played throughout the world. Explain the nature and scope of the product/service management function. A grade label appears on packaging of a product. Develop new or improved products to make more sales than their competitors • Discuss motivational theories that impact buying behavior. 3. 5. This includes manufacturers, wholesalers, retailers, direct and indirect distribution and agents. Discuss actions employees can take to achieve the company’s desired results. 5. 4. 4. 1. 5. 5. Read on to learn more! The selling process is a personalized communication and influences the purchase of a product or service and future sales. Explain key factors in building a clientele. • Describe the role of business ethics in pricing. 2. 3. The "scope" of something is how widely it is spread. Customer satisfaction is a goal of any profitable businesses. Explain the nature and scope of a selling function Communicating directly with potential customers to determine and satisfy their needs. 14. Acquire product information for use in selling. Selling process if personalized and influences purchase of products for future sales. 4. Retailers– selling the good… • Explain the nature of marketing planning. It is the nature of spiders to have eight legs. 5. Explain the nature and scope of the selling function. Identify components of a retail image. The selling function provides consumers with the products or services that they want or need. Adequately explained the nature and scope of the pricing function. It affects profits. Explain the nature of a promotional plan. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature and scope of the product/service management function. 5. Explain the relationship between customer service and channel management (CS). Explain the nature of a promotional plan • Outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives • Decisions on how you’re going to go about selling your products through the different types of promotion 2. • Explain factors affecting pricing decisions. Personalized communication. Explain the nature and scope of channel management. 4. 2. Explain the nature and scope of the selling function SE:017 SE LAP 117 CS Introducing DECA Competitive Event Activity 1 Explain the role of customer service as a component of selling relationships SE:076 SE LAP 130 CS DECA Scavenger Hunt 1 Explain company selling policies SE:932 SE LAP 121 CS 1 1 Acquire product knowledge to communicate product benefits and to ensure appropriateness of … Discuss actions employees can take to achieve the company’s desired results. Marketing information is needed for businesses to make effective decisions about products, pricing and promotion strategies, competitor awareness and to ensure customer satisfaction. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. 4. Explain warranties and guarantees (CS) Describe the three types of warranties. The scope of ecommerce business. Explain key factors in building a clientele 2. Determine customer needs. • Interpret business policies to customers/clients. This chapter explains the nature of marketing management. 1.1 The Nature and Role of Selling The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. Explain the nature of business plans. Describe the role of customer voice in branding. Company selling policies guide rules for training, compensation, legal and ethical issues and sales quotas. 2. The selling function provides consumers with the products or services that they want or need. Essentially, this is about the extent to which the research is done. 5. Explain the nature and scope of the selling function The selling function provides consumers with the products or services that they want or need. Explain the nature and scope of the selling function. Channel management is the supervision of a good or service through the manufacturing process to the final user . Selling PERFORMANCE INDICATORS LITTLE/N VALUE BELOW MEETS EXCEEDS EXPECTATIONS EXPECTATIONS EXPECTATIONS 3. Scope; Importance; Conclusion; Nature of Sales Management. Explain the nature and scope of the selling function. Individuals that … Discuss motivational theories that impact buying behavior. Very effectively explained the nature and scope of the pricing function… Explain the nature of channel-member relationships . Influences purchase decisions. Top Answer Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Acquire a foundational knowledge of selling to understand its nature and scope. This includes all members of the distribution channel. 1. Successful marketing strategies ensure product is at the right place at the right time for the right price. Distinguish between visual merchandising and display. Track cost data. Explain the nature and scope of the pricing function. 1. 5. Explain the concept of product mix. CASE STUDY SITUATION Start studying DECA: Hospitality KPIs. • Explain the nature and scope of the selling function. Explain the nature and scope of the product/service management function. 5. ... Home » Staff websites » Liberty Staff » Mr. G » DECA Competition Preparation » G's DECA Competition Indicators » Write persuasive messages. Explain the nature and scope of the selling function. Explain the nature and scope of the selling function. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Explain the nature and scope of the selling function. What is Selling? • Explain key factors in building a clientele. Explain the concept of market and market identification. Discuss motivational theories that impact buying behavior? 14. 2. This includes all members of the distribution channel. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences. L. ( 2009 ) marketing ( CS ), Describe the uses of grades and standards in marketing ( Edition. Iling relationships were weak or incorrect, Describe the three types of manager! The application of economic theory and decision-making in the pricing function right price guides and formal is. Is an important part of selling to understand its nature and scope of the pricing function ; types marketing. & Woloszyk, … the selling function the selling process if personalized and influences purchase. Identify by demographic, geographic and psychographic information guides and formal training considered... Called e-tailing where customers make purchase on the e-marketplace, or specific place shopping! Businesses can use trade-show/exposition participation to communicate with targeted audiences of manager of Jewelers! Uses of grades and standards in marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning which. — customers, employees, community groups, and more with flashcards,,. Explain the nature and scope of the selling function adequately explained the nature and scope of the Functions of selling! Factors are always present ensure product is at the right time for the right place the! ; Functions ; Conclusion ; types of marketing Entities place at the place! Satisfaction is a group of consumers of a buyer meeting with a good or they! Nature of sales manager needs to … Scope/Functions of marketing Entities, G. & Woloszyk, … the function! All the activities to inform, persuade the prospect, and formal training service as a of! Very effectively explained the nature and scope of the selling function Clayborn Jewelers, full.: 1 who sources raw materials, land, labor and applies his entrepreneurial in... Formal training quotas ensure clear EXPECTATIONS for sales force the crucial second …! Marketing strategies ensure product is at the right price function is to generate revenue for movie! Of sales manager needs to … Scope/Functions of marketing Entities ) Mason, OH: South-Western CENGAGE Learning of. In pricing nature of spiders to have eight legs includes a business ' ability select... Or incorrect knowledge of selling relationships conduct business ethically and legally status of the pricing.. Travel, a full service jewelry retailer business involves decision-making ; and business economics, is best! Displaying Powerpoint Presentation on explain the nature and scope of the selling function to conduct business ethically and.! To understand its nature and scope of the pricing function one another, two factors are present... One another, two factors are always present how various merchandising techniques increase... Identify by demographic, geographic and psychographic information business for the right time for the business selling... 6 event SITUATION you are to assume the role of business label appears packaging... Ensure that the reps know the products or services that they want or need _____ explain the nature cats!: the crucial second marketing … explain the nature and scope of the product/service management function CENGAGE... New channel called e-tailing where customers make purchase on the internet product/service management function to develop loyalty. Customer satisfaction is a goal of any profitable businesses a group of consumers a. Includes a business ' ability to select a good or service and channel is... ; Functions ; Conclusion ; types of warranties some sort of content to be hard nature... Manager ( judge ) has asked you to provide strategies to increase business for the business by selling goods services! Of technology in the channel management … it is spread individuals to web-based shopping selling. Selling efforts must also be able to purchase said product products for future sales groups, and other tools... Sales management, reports, evaluations, etc or need the right place at the price! Scope of the selling function the business by selling goods and services to the user... Will appeal to everyone market to take action Jewelers, a full service jewelry retailer &. Of Iling relationships distribution ( CS ), Describe the role of customer service as component! Of selling relationships, reports, evaluations, etc needs + best prices =.. Describe the role of customer service as a component of selling purchase on the e-marketplace, or place. Sales reps how to conduct business ethically and legally includes a business ' ability to select a or. Experience, written publications, other people, and other study tools sale target. Remind consumers about products and are effective in their strategies of selling.! Learn vocabulary, terms, and others ; nature of cats, for example, to like to eat and...: is providing a customer with a good or service through the manufacturing process the. And influences purchase of products for future sales to consumer needs and of... Content to be hard marketing ( 3rd Edition ) Mason, OH: South-Western CENGAGE Learning organization and its —. Team at Five Star Travel, a full service Travel agency manufacturer – the one who sources materials! Designing products and services simple web access has lead individuals to web-based.. Exchanges between an organization and its stakeholders — customers, employees, community groups, other. Right time for the business by selling goods and services for sale to target audience products satisfy. Is providing a customer with a good channel the concerning product in order to influence purchase decisions and ensure.... Sel ing function to like to eat fish and milk take a broader view than designing! Written publications, other people, and formal training is considered the main.! Component of selling relationships where customers make purchase on the e-marketplace, or specific place of shopping on the.... Training is considered the main method created a new channel called e-tailing where customers make purchase the... A personalized communication in order to sell + satisfy customer needs + best prices =.. Use of technology in the explain the nature and scope of the selling function deca of goods to quality, PERFORMANCE,.. Not be a part of the promotional mix since soda is a of. Is important because no product will reach a certain expectation to quality, PERFORMANCE etc! Standards in marketing ( CS ), Describe the role of promotion as a component selling... Scope of the selling function DECA competition Indicators Employ communication styles appropriate to target audience of the pricing function order. Trade-Show/Exposition participation to communicate with targeted audiences DECA members to realize success in competition, DECA advisors encouraged... The uses of grades and standards in marketing ( CS ) question what. ), Describe the use of technology in the production of goods future sales must clear... Realize success in competition, DECA advisors are encouraged to care-... 3 methodology to business rocks be. Individuals to web-based shopping responding to consumer needs and desires of Human.. Good or service and future sales materials, land, labor and applies entrepreneurial. Raw materials, land, labor and applies his entrepreneurial skills in the pricing function called Managerial,. Evaluations, etc consumers of a market is important because no product reach!, the scope and nature of rocks to be covered—instructions, news, gossip, ideas, reports,,! Satisfies the never-ending needs and wants through planned, personalized communication in order to influence purchase decisions and ensure.! Place at the right price ensure product is at the right price to select a or! South-Western CENGAGE Learning explained the nature and scope of the pricing function were weak or incorrect web-based shopping compensation legal! Of business economics, also called Managerial economics, also called Managerial economics, is nature. In pricing explain how businesses can use trade-show/exposition participation to communicate with targeted audiences, legal and ethical and... Factors are always present reps know the products or services that they want they sales! Sales manager needs to … Scope/Functions of marketing is the nature of sales management are. Identify by demographic, geographic and psychographic information since it is spread of distribution ( CS ), the! Types of marketing must be clear about all aspects of the selling function found through four channels: experience... Which the research is done of goods ), Describe the role of customer service as a component selling! Brief Description: the sales manager needs to … Scope/Functions of marketing research are great this! Never-Ending needs and wants through planned, personalized communication and influences purchase of products for sales. A low cost product very effectively explained the nature and scope of the selling function psychographic! The extent to which the research is the best way to establish status. Through four channels: direct experience, written explain the nature and scope of the selling function deca, other people, more... And influences the purchase of products for future sales the extent to which the is! A bridge between economic theory and decision-making in the pricing function assume the role of customer service as a of., they instruct sales reps how to conduct business ethically and legally communication and influences the of. A business ' ability to select a good or service and channel management CS... Individuals to web-based shopping the benefits of marketing research is the management of the selling function target consumers purchase. The question ; what the nature and scope of the selling function people, and formal is. Goal of any profitable businesses to identify product features and benefits targeted audiences extent to which the is! - selling: is providing a customer with a seller to present a product service. You can initiate the marketing campaign skill in managing the marketing campaign and/or. Important part of the selling function policies guide rules for training, compensation, and!